Healthcare is difficult to do right. We've seen firsthand how the system works—from the inside.
In today's healthcare environment, it is often easier to grow and remain profitable by over-testing, over-prescribing, and prioritising revenue over restraint. Doing the right thing is harder. Ethical care takes more time, brings slower growth, and often means saying no—to revenue, to shortcuts, and to practices that quietly harm patients.
That's why so few institutions are built this way. But the problem is too obvious—and too serious—to ignore. Financial incentives influence medical decisions more than most patients realise: unnecessary tests, avoidable procedures, inflated prescriptions, and referral arrangements that benefit everyone except the patient.
We believe this must be challenged. The Honest Hospital Project is our attempt to prove that a clinic can be sustainable, trusted, and high-quality without relying on unethical incentives. It may not be the easiest path. It may not be the fastest-growing one. But it is the right one.